Qualcomm has recently announced their new way of naming their mobile chipset, namely categorizing into four buckets entitled System 1, System 2, System 3, and System 4, sorted from the least powerful to most powerful in terms of performance levels from a combination of processing speed, mobile technology, and graphics. I personally find this quite useful for the mainstream consumers to decipher. Before, an average Joe will have no clue how to comprehend the chipset naming convention, hence having no knowledge or direction on picking out the most relevant chip technology for his phone. Compared to Intel and AMD, this is a big step for Qualcomm in terms of consumer marketing as it helps the end user to pick a mobile phone based on the core technology embedded inside. Intel is probably the best harbinger in distinguishing its PC chipset by speed and cores, although Qualcomm is not following the exact same steps, its new naming convention does fit pretty well in a more complex mobile world. Now, whether consumers will ultimately catch on and begin adopting the buying patterns for mobile phones based on chipset branding and categorization such as the new Qualcomm solution, that will remain in speculation.
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